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Interning at Brandish: Colton’s Experience

By Brandish Agency

Colton Toews, a Creative Communications student, joined the Brandish communications team for a three-week internship in the spring of 2022 as a part of his program. As his internship wrapped up, Colton answered some questions and shared some thoughts and insights about his time with the Brandish team.

What are you studying in school? 

I enrolled in the Creative Communications program at Red River College Polytechnic, specializing in Advertising & Marketing. 

What are you studying in school? 

I enrolled in the Creative Communications program at Red River College Polytechnic, specializing in Advertising & Marketing. 

What is your dream career?

It would be really cool to own an agency one day or to be a Creative Director at an agency. I’d also love to win the lottery—that’s a career, right?

Why did you want to intern at Brandish? 

During one of my assignments (a white paper on four-day workweeks), I interviewed Lee and Justine. Both were super nice. I also wanted to spend each of my two work placements at different agencies so I could learn their ways. I chose Brandish for my second because I knew they had a great work culture, creative executions, and a four-day workweek.

What does interning at Brandish look like? 

It’s been very valuable getting to know some of the people who work here. I’ve received really useful insights into the industry and advertising operations. I’ve enjoyed shadowing video production, writing social content, writing this blog post (talking about writing the blog post in the blog post. Blogception), and so on. It’s fun learning about the agency’s tone and how they cater to various social media platforms. There’s a strong sense of respect for peoples’ time at Brandish. 

What is the typical day of work as an intern? 

The actual tasks change a lot, which is one of the reasons I enjoy agency work. Mostly every day I get to have a one-on-one meeting (or multiple one-on-one meetings). Everyone has a unique position, which is great. A copywriter’s tips for freelancing are different from an SEO specialist’s. A copywriter might give you tips on what sort of creative is more effective, helping you stand out from other freelancers. Meanwhile, an SEO specialist offers tips about dashboards and how you can use data to help your clients.

Researching can be time-consuming because you only get a wide-scoped perspective by exploring many sources. So, if you’re looking to freelance, this means you’ll spend many hours reading a wide range of articles. These one-on-ones streamline that process. They let you explore a variety of perspectives on topics relevant to your career goals, and those insights are super useful for decision-making.

What are your plans after completing your internship? 

Once my internship is over, I’ll officially be done school. I plan to freelance after. I’d do freelance copywriting for agencies, and look into RFPs/postings/cold-calls to find my own clients. My favourite area of advertising is coming up with creative advertising campaigns, but I won’t be too picky with work at first. If I end up not feeling the freelance world, I’ll likely try to get a job at an agency. Basically, my plan for after the internship is to make money!

What advice would you give to a new intern? 

Brush your teeth before bed and in the morning. Let your shampoo sit for a bit before washing it out. Fold or hang your clothes right after taking them out the drier to prevent wrinkles.

I’d recommend they keep an open-mind during their internship. There’s a balance between showing what you know and allowing yourself to learn. Don’t hesitate to communicate about your work-load. Feeling overwhelmed? Tell your supervisor. Feel like you could tackle more? Let them know. If there’s a particular type of work you’d like to do, communicate that. People can’t read minds (yet), so it’s vital to communicate. 

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